- Company (that provides the nominated product / solution / service): Infer
- Website: https://www.infer.com
- Company size (employees): 50 to 99
- Product Version Number: Predictive Sales & Marketing Platform
- Type of solution: Software
- Year this product or service was first introduced to the market: 2006w
- Year the current version of this product or service has been released: 2017
- Approximate number of users worldwide: 125+ companies
In 3 bullets, summarize why this product or service deserves recognition:
Infer is pushing the limits of sales tech innovation by consistently bringing the most advanced machine learning, predictive analytics, artificial intelligence and modelling excellence to the task of revolutionizing how sales teams operate based on data.
Our unrivalled customer success proves the platform’s impact, and Infer’s customer community of 125+ companies has rapidly expanded to become the largest of any vendor in this space. We’re also the highest-rated B2B predictive vendor on the G2Crowd reviews site.
Infer’s open ecosystem and breadth of robust third-party connectors delivers predictive intelligence that makes a business’ entire go-to-market stack smarter and stickier. Over the past year, we’ve doubled down on creating the most open platform in the industry, which shares data, predictions, recommendations and action triggers across any marketing cloud, system of record, or other specialized tool.
In less than 300 words, summarize the most important features and benefits of this product or service
Infer’s predictive sales and marketing platform mines a company’s historical customer data, pulls in thousands of external signals from the web, and uses sophisticated data mining and modeling to inform predictive lead and account scores, predictive behavior lead and account scores, data rich profiles and account-based marketing insights, predictive demand generation, and other actionable sales intelligence.
We use the most advanced machine learning algorithms available to build personalized models that are tailored to predict a company’s best potential customers. When a new record is pushed to Infer, we immediately return a simple “fit” score that indicates how likely that person and their company is to buy a certain offering. And in addition to scoring incoming prospects, we offer powerful behavioral scoring, which predicts how soon a prospect will buy (in a specific time frame, i.e. next three weeks) by analyzing activities tracked in a company’s marketing automation system.
Because we score a lead the instant it is created, our customers can better route each prospect down the right path to get a jump on their competition.
A company’s sales team can easily sort incoming leads in Salesforce by Infer Score to better prioritize their daily work, monitor the quality of incoming leads, filter out bad leads, prioritize follow up efforts, and track sales SLAs and lead effort. Our sales and account intelligence application summarizes Infer’s predictions, as well as top signals behind each score into at-a-glance insights that are displayed directly within a company’s CRM or marketing automation interface. As a result, reps have easy access to valuable account intelligence about a prospect’s business model, what technologies they use, their website engagement and other details, enabling them to pre-plan and tailor campaigns and outreach, fuel customer engagement and increase revenue.